I’ve seen the latest Amazon Fresh stores with new signage, a better assortment, Dash Carts, and improved quality. After acquiring Whole Foods Market in 2017, Amazon lost all momentum by FOOLISHLY competing against themselves by scaling Amazon Fresh stores. My compliments to Caroline O'Donovan of The Washington Post for the article I’ve attached.Īmazon’s simple plan for groceries has gone awry. #egrocery #amazonfresh #amazon #groceryretail #grocery #grocerydelivery #curbsidepickup Take a look at the visual overview of the many changes observed to date, there are many other little ones not listed, and share your comments below. Ironically, the improvements have less to do with innovative tech, which is important, but rather good, old-fashioned store design and merchandising, which traditional grocers know extremely well. If so, then their focus will return to refreshing other stores and expanding locations once again. Either way, this is evidence of Amazon's commitment to cracking the code that connects them with more customers in the physical world of food retailing. Time will tell if customers agree and if Amazon is able to attract shoppers back into this store. Having observed and shopped at this store location since its opening, it's definitely a refreshing change. However, what's different is that the associations with the Fresh store banner are less entrenched in the consumers' minds and the issue was squarely on the in-store shopping experience. Well, Amazon Fresh has had a similar, but different dilemma as fresh food, or groceries isn't the first thing that comes to mind when someone sees or hears about Amazon Fresh, its advertisements, etc. Marketers understand the power of brand associations, e.g., Whole Foods Market = whole paycheck, which is not the desired imagery one wants if you're trying to grow the business. Location connotes proximity to the customer and what that would allow them to accomplish, while the connection is related to building a stronger emotional bond/relationship with customers. After a just-completed major remodel of its Schaumburg, IL location, Tony Hoggett's team is testing a refreshing look and feel that will feel familiar to traditional grocery retailers.Īlthough there's always room for improvement, the changes introduce an enhanced store design, reinforcing that the store is about selling groceries first and foremost, expanded assortment, including a well-known donut and coffee chain, and much more, like how its pricing strategy varies online versus in-store.ĭuring a 2017 Brick Meets Click webinar, we mentioned the two strategic assets that Amazon desired to win at physical grocery retailing: #1 location and #2 connection.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |